Hi, I’m Daan, a creative director shaping distinctive digital brands through strategy and design.
I help product-driven brands launch with confidence, adapt when needed, and grow over time by building brands that are full of character, clear, intuitive, and meaningful to the people they’re made for.
I work with founders, teams and developers to clarify direction and translate ideas into brand identity systems and digital experiences that are easy to use and scale.
Over the past 15 years, I’ve worked across tech, government, e-commerce, media, music, sports, and arts & culture, partnering with brands such as Netflix, Sony, Nike, KRO-NCRV, Waternet, and the Ministry of Foreign Affairs.
I was partner and design director at Lava, and later co-founded and led the brand design team at design studio TIN. Today, I work independently.
Daan Hornstra
Amsterdam, The Netherlands
hello@daanhornstra.com
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Netflix / Sony Music / Nike / Rock Werchter / KRO-NCRV / Ministry of Foreign Affairs / NHS / Gemeente Amsterdam / DPG Media / Waternet / Weheat / Techniek Nederland / MAS Antwerp / City of Chengdu / JOIN
Strategy & Positioning: Defining the brand’s direction through vision, positioning, values and competitive insight to create a clear strategic foundation.
Brand Identity: Designing a clear and expressive identity system including logo, typography, color, visual language, layout systems, tone of voice and art direction.
Brand Assets: Translating the brand into practical, easy-to-use assets across digital products and communication, including websites, product interfaces, social media, templates, decks and brand guidelines.